Submitted by tcoxen@skilledw... on Mon, 08/10/2009 - 13:50
The Aspen Institute: Regional Sector Initiatives Communications Strategies
Summary of Communications Initiative Activities
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Homeboyz Interactive
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- Created elevator message
- Produced brochures
- Developed presentations to orient business advisors
- Interviewed past and present clients
- Developed branding plan
- Redesigned Web site
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| Paraprofessional Healthcare Institute |
- Secured media coverage of program
- Produced marketing materials for consulting services
- Redesigned web site
- Developed plan and partnership to market and distribute program video
- Developed relationships with new employers
- Completed speaking engagements to raise program awareness
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| Project QUEST |
- Collected testimonials from past and present clients/employers
- Completed customer satisfaction survey with employers
- Created marketing materials for potential employers, other members of business community
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| Primavera |
- Conducted focus groups with current and potential employers
- Developed TV spots, billboard ads and reworked existing advertising
- Sponsored a booth at the Southern Arizona Home Builders Association’s home and garden show
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| Seattle Jobs Initiative |
- Redesigned Web site
- Created a communications package to support policy education and describe need for change in organizational structure
- Trained six staff members in media and communications
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| WIRE-net |
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Produced communications package that can be tailored for different target audiences
- Redesigned Web site
- Conducted focus group with current and potential employers to glean external perceptions of services
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Material from Workforce Strategies Initiative (2004) Update: Building Communications Capacity: Sector Programs Share their Experiences, The Aspen Institute, October (2)