Examples of Communication Strategies

The Aspen Institute: Regional Sector Initiatives Communications Strategies

Summary of Communications Initiative Activities

Homeboyz Interactive
  • Created elevator message
  • Produced brochures
  • Developed presentations to orient business advisors
  • Interviewed past and present clients
  • Developed branding plan
  • Redesigned Web site
Paraprofessional Healthcare Institute
  • Secured media coverage of program
  • Produced marketing materials for consulting services
  • Redesigned web site
  • Developed plan and partnership to market and distribute program video
  • Developed relationships with new employers
  • Completed speaking engagements to raise program awareness
Project QUEST
  • Collected testimonials from past and present clients/employers
  • Completed customer satisfaction survey with employers
  • Created marketing materials for potential employers, other members of business community
  • Conducted focus groups with current and potential employers
  • Developed TV spots, billboard ads and reworked existing advertising
  • Sponsored a booth at the Southern Arizona Home Builders Association’s home and garden show
Seattle Jobs Initiative
  • Redesigned Web site
  • Created a communications package to support policy education and describe need for change in organizational structure
  • Trained six staff members in media and communications
  • Produced communications package that can be tailored for different target audiences
  • Redesigned Web site
  • Conducted focus group with current and potential employers to glean external perceptions of services

 Material from Workforce Strategies Initiative (2004) Update: Building Communications Capacity: Sector Programs Share their Experiences, The Aspen Institute, October (2)


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